Technical SEO Checklist
Search engines give preferential treatment in search results to websites that display certain technical characteristics — for instance, a secure connection, a responsive design or a quick loading time — and technical SEO is that the work you would like to try to to to make sure your website does so.
Below you’ll find a checklist of important steps you’ll fancy ensuring your technical SEO is up to scratch. By following these guidelines, you’ll help to make sure that the safety and structure of your site meet the expectation of program algorithms, and is rewarded in search results accordingly.
1. Use SSL.
Secure Sockets Layer – SSL – may be a security technology which creates an encrypted link between an internet server and a browser. you’ll spot a site using SSL fairly easily: the web site URL starts with ‘https://’ instead of ‘HTTP://.’
In 2014 Google announced that they wanted to ascertain ‘HTTPS everywhere’, which secure HTTPS websites were getting to tend preference over non-secure ones in search results. =
So it is sensible, where possible, to make sure your site is secure – this will be done by installing an SSL certificate on your website, though most top website builders now include SSL by default.
2. Ensure your site is mobile-friendly.
A ‘responsive’ website design adjusts itself automatically in order that it are often navigated and skim easily on any device.
Google is obvious about the very fact that having a responsive site is taken into account a really significant ranking signal by its algorithms. And, with the introduction of Google’s ‘mobile-first’ approach to indexing content, a responsive website is now more important than ever.
So it is sensible to make sure that your website is fully responsive and can display within the best format possible for mobile, tablet, or desktop users.
3. Speed your site up.
Search engines prefer sites that load quickly: page speed is taken into account a crucial ranking signal.
There are several ways you’ll speed up your site:
Use fast hosting.
Use a quick DNS (‘domain name system’), provider
Minimize ‘HTTP requests’ – keep the utilization of scripts and plugins to a minimum
Use one CSS stylesheet (the code which is employed to inform an internet site browser the way to display your website) rather than multiple CSS stylesheets or inline CSS
Ensure your image files are as small as possible (without being too pixelated)
Compress your sites (this are often done employing a tool called GZIP)
4. Fix duplicate content issues.
Duplicate content can either be confusing for users (and indeed program algorithms); it also can be wont to attempt to manipulate search rankings or win more traffic.
As a result, search engines aren’t keen thereon, and Google and Bing advise webmasters to repair any duplicate content issues they find.
You can fix duplicate content issues by:
Preventing your CMS publishing multiple versions of a page or post (for example, by disabling Session IDs where they’re not vital to the functionality of your website and getting obviate printer-friendly versions of your content).
Using the canonical link element to let search engines know where the ‘main’ version of your content resides.
5. Create an XML sitemap.
An XML sitemap may be a file that helps search engines to know your website whilst crawling it – you’ll consider it as being sort of a ‘search roadmap’ of sorts, telling search engines exactly where each page is.
It also contains useful information about each page on your site, including
when a page was last modified;
what priority it’s on your site;
how frequently it’s updated.
In BigCommerce, your XML site is made automatically; if you’re using another platform you’ll get to use a sitemap generator to create one.
6. Consider enabling AMP.
AMP may be a Google-backed project which aims to hurry up the delivery of content on mobile devices through the utilization of special code referred to as AMP HTML.
AMP versions of your sites load extremely quickly on mobile devices. they are doing this by stripping your content and code right down to the bare bones, leaving text, images, and video intact but disabling scripts, comments, and forms.
Because they load so fast, AMP versions of pages are much more likely to be read and shared by your users, increasing dwell time and therefore the number of backlinks pointing to your content – all goodies from an SEO point of view. On top of that, Google sometimes highlights AMP pages in prominent carousels in search results – supplying you with a crucial search bump.
7. Add structured data markup to your website.
Structured data markup is a code in which you increase your website to assist search engines better understand the content thereon. This data can help search engines index your site more effectively and supply more relevant results.
Additionally, structured data enhances search results through the addition of ‘rich snippets’ – for instance, you’ll use structured data to feature star ratings to reviews; prices to products; or reviewer information(example below).
Because they’re more visually appealing and highlight immediately useful information to searchers, these enhanced results can improve your click-through rate (CTR), and generate additional traffic to your site. Because sites with results featuring higher CTRs are generally considered to receive preferential treatment in search engines, it’s worth taking the trouble to feature structured data to your site.
8. Register your site with Google Search Console and Bing Webmaster Tools.
Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft respectively that allow you to submit your website to their search engines for indexing.
When you are able to launch your website, you ought to submit its XML sitemap (see above) to both Google Search Console and Webmaster Tools in order that they will crawl your new site and begin to display results from it in search results.
These services also allow you to stay an eye fixed on the overall performance of your site from an inquiry engine prospective – other belongings you can do with the tools include:
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