SOCIAL MEDIA MARKETING
Most small businesses are careful about what sort of marketing strategies they invest in. when you have a limited marketing budget, it’s important that you spend it wisely to urge the foremost for your money. Marketing through social media is one of the foremost versatile and cost-effective strategies that tiny businesses can use to succeed in their audience and boost sales over time. That’s why 97% of marketers are using social media to succeed in their audiences.
So what’s so great about social media marketing? Here are our agency’s top 15 reasons why marketing through social media may be a must for little businesses.
1. Your customers are on social media.
One of the simplest reasons for your small business to be marketing through social media is that your customers are spending time on these channels. consistent with Statista, 70% of the U.S. population has a minimum of one social media profile. And by 2021, the amount of worldwide social media users is predicted to succeed in about 3.1 billion people. With numerous consumers using social media a day , this presents an excellent opportunity for little businesses who want to succeed in their online audience.
Not only are your customers on social media, but there’s an honest chance that a lot of of them are checking these sites a day .
Connecting together with your audience are often easy if you’re active on the channels that they use most frequently . In other words, don’t make your audience come to you – attend your audience! If you aren’t already on social media, you’ll be missing out on a crucial chance to attach together with your customers and have interaction new leads.
2. Consumers are going to be more receptive to your messages when marketing through social media.
Users are active on social media platforms because these channels offer a fun and straightforward thanks to network, confine touch with friends and family, and stay connected with what’s happening within the world. Typically, users aren’t on these channels with the expectation that they’re getting to be marketed to. But this doesn’t mean that social media users aren’t following and interacting with their favorite brands.
In fact, consistent with MarketingSherpa, 95% of online adults ages 18 to 34 are likely to follow a brand on social media. However, when users follow brands and have interaction with their social media profiles, it’s because they find the content and knowledge in these social media campaigns valuable. whether or not they are trying to find deals, enjoy entertaining content, or simply want to find out more about the brand, social media users are hospitable engaging with brands on social media channels.
The reason why consumers could also be more receptive to your brand message on social media is because social media allows you to be more conversational and show a special side of your brand. The content that you simply publish on these channels contribute to your brand personality and assist you demonstrate your brand voice. On social media, you’re ready to make authentic connections together with your leads and customers, instead of just delivering marketing messages. this is often something that buyers are generally more aware of .
It’s probably not new you to seek out customers and corporations discussing an issue/ concern about their brand on Twitter. or even you’ve got stumbled upon some brands’ Q & As on Instagram Stories. Most marketers see these social media channels as how to urge to understand their audience better during a more personal way. So you ought to too.
3. Marketing through social media can help increase brand recognition.
Another advantage of marketing through social media is that it helps you improve visibility, and thus increase recognition for your brand. Your business social media profiles present new opportunities to share your content and really present your brand’s voice and personality. By posting compelling content that adds value for your audience , you’re making your brand both more accessible and familiar for brand spanking new leads and current customers.
For example, let’s say that a replacement lead stumbles upon your brand on social media. they’ll not have heard of your company before, but through your social media content, they’re ready to learn more about your brand and therefore the value that you simply provide. This same situation can apply to your current customers. After seeing your social media content on multiple networks, existing customers are ready to become better familiar with your business, which can increase their interest during a repeat purchase.
4. Marketing through social media increases your inbound traffic.
Your social media profiles provide yet one more thanks to get more inbound traffic to your website. This makes marketing through social media a superb strategy to enrich your program optimization efforts. each bit of content that you simply post to your social media profiles is another opportunity to bring new visitors to your site. Once the visitor gets to your site, you’ll have the chance to convert.
In order to urge the foremost inbound traffic possible, it’s important that you simply consistently publish content that’s engaging and adds value for your audience . The more quality content that you simply post on your social media channels, the more opportunities you’ve got to interact new leads and direct them back to your website. If your website is optimized for conversions than it’ll only be a matter of your time before these new leads convert into customers.
5. Different social media channels help you reach specific audiences.
Another advantage of social media marketing is that you just are able to strategically target different audiences based on the channels that your brand is active on. rather than just putting your marketing message out there for everybody to ascertain , you’ll reach your target market and work to drive more qualified leads back to your site.
Create a clear list of your audience demographic values – the more detailed it’s , the higher . This list can include their gender, age, location, interests, the brands they follow, hobbies, etc. Knowing these values will offer you more idea on which social media channel you ought to use to reach them. Also, this may assist you in creating content which will engage your audience thus increasing your chances for conversions. The more relevant this traffic is, the more likely you’ll be to spice up conversion rates.
No matter who you’re trying to succeed in , you’ll find your audience on one among the various popular social media channels that buyers are using a day .
The key to getting the foremost out of your social media marketing is to strategically choose which channels you propose to take a position some time , money, and energy in. unsure which social media channels are right for you? inspect our post on the simplest social media platforms for your business to seek out out more about each channel and the way it can benefit you supported your audience and goals.
6. Social media advertising allows you to focus on and retarget ideal consumers.
Though social media advertising does require a touch of an up-front investment, social ads can do tons to enrich the organic campaigns that you simply are running on your social media channels. With sophisticated targeting capabilities, social media platforms like Facebook assist you target your ideal buyers, which allows you to drive more relevant traffic to your site. this is often the simplest thanks to get the foremost out of your marketing spend.
With Facebook ads, you’ll identify new potential leads by defining your ideal customer through the ads platform. Then, Facebook allows you to serve your ad content to those that exhibit an equivalent sorts of behaviors that your audience does. As you drive more relevant traffic to your brand site, you’ll improve outcomes, regardless of what your ad goals could also be .
7. Marketing through social media is cost effective.
One of the best benefits of selling through social media is that it helps you narrow marketing costs without sacrificing results. Most of your social media results will come from investing time in creating and publishing content also as having conversations together with your fans and followers. the great news is that even just a couple of hours every week can have significant results. In fact, HubSpot reports that 84% of marketers were ready to generate increased traffic with as little as six hours of effort spent on social media per week.
As shown below during a cross-channel analysis, the CPM (cost per thousand impressions) on social media are often as low as $2.50. this is often 3x less costly than advertising through traditional media.
Even if you opt to form social media advertising a big a part of your social media strategy, you’ll still find that social media marketing is cost effective. counting on your goals and therefore the scope of your campaign, it’s relatively inexpensive to run paid ads on social media channels like Facebook and Twitter. regardless of how small your budget is, you’re still ready to make an impression on these channels to succeed in and convert new leads.
8. Social media marketing may help improve your program rankings.
There’s an honest chance that you’re already focused on improving your program optimization. But did you recognize that search engines could also be using your social media presence as an element in their rankings? Successful brands tend to possess a healthy social media presence, so a robust social media presence may act as a sign to look engines that your brand is effective , credible, and trustworthy. Though the ranking factors are always changing, it’s a secure bet that active social media channels will find yourself helping you within the end.
Search engines concentrate to your social media behavior, especially links to social content and social signals like likes and shares.
Not only could your social media presence impact your program rankings, but it’s important to notice that your social media profiles will presumably show abreast of the primary page of Google when consumers are trying to find your brand. If the buyer clicks on your social profiles and finds that they’re outdated or unengaging, they’ll plan to take their business elsewhere. That’s why it’s important to not only consistently publish compelling content on your social media channels, but also check your profile information periodically and make changes and updates as required.
9. Your competition is on social media.
No matter what industry you’re in or who your target market is, there’s an honest chance that your competitors are already present and involved on social media channels. This not only suggests that there’s opportunity for your brand to try to to well on these channels, but it means a number of your potential customers may already be talking with the competition as we speak.
If you would like to stay competitive within the digital marketplace, it’s vital that you simply start working toward building a presence on social media. Social media content allows you to not only show a touch little bit of your brand personality, but it also presents an efficient outlet for demonstrating your industry expertise and knowledge. this is often one among the simplest ways to line yourself aside from the competition and convey in additional relevant online traffic.
10. Marketing on social media results in higher conversion rates.
According to HubSpot, social media features a 100% higher lead-to-close rate than outbound marketing tactics. that would be because every post you create and every interaction you’ve got on your social media channels is a chance to convert an interested lead into a cheerful customer. By building a report together with your leads and customers and posting valuable content on a uniform basis, your brand can work to enhance trust and credibility, which results in more conversions.
The most significant element of social media that leads to more conversions is that the ability to bring a more human component to your brand messaging. Since social media may be a place for consumers to socialize and network, brands are ready to show the human side of their brand through light, often conversational content that permits each company to point out their personality, humor, and heat.
11. Social media marketing helps improve brand loyalty.
While larger companies can afford to create big and expensive customer loyalty programs, small businesses need to believe other, cheaper methods for building brand loyalty. Social media is an efficient thanks to building relationships with leads and customers that cause greater satisfaction and loyalty over time. In fact, a study from Texas Tech University shows that brands who engage with their current customers and audience on social media channels enjoy higher loyalty from their customers.
Engaging together with your customers and leads on social media helps you build stronger customer relationships. this will set you aside from your competition by showing your audience how your brand is different and reinforcing that your business cares about its customers. By engaging together with your audience through valuable, compelling content and conversation, you’ll work to show happy customers into brand advocates.
12. Consumers are trying to find recommendations on social media.
Word-of-mouth marketing is one among the foremost powerful tools that any company has in their marketing toolbox. Not only is it free, but it goes an extended way in helping you build trust with new leads. In some ways , social media has become the new outlet for word-of-mouth marketing. Now quite ever, brands are encouraging their customers to go away reviews on their social media profiles, recommend their brand to friends and family on social, or provide testimonials.
And permanently reason! Consumers are more likely to shop for from brands that are recommended. These recommendations don’t necessarily need to come from a lover , loved one , or co-worker. As you’ll see by the statistics below, consumers are even as likely to trust online reviews as they’re to trust personal recommendations.
Not only do consumers trust reviews on social media, but they often seek them out before making a purchasing decision.
These statistics also suggest that buyers are actively seeking recommendations on social media which these recommendations do impact their buying behavior. For this reason, it’s important that you simply actively encourage your happy customers to go away your brand a review on social media and recommend your products and services to others. this is often an excellent thanks to generate a number of that valuable word-of-mouth magic that helps sales soar.
13. Social media helps connect your brand with customers you didn’t know existed.
Most brands believe program optimization and PPC ad traffic to seek out and have interaction new leads. However, marketing through social media are often a superb outlet for bringing in new consumers. As we discussed above, recommendations or reviews on social media can go an extended way in helping your brand connect with customers that you simply didn’t know existed. But there are other ways in which your company can use social media to tap into new markets.
One way that you simply can find new customers and market opportunities on your social channels is thru social listening. By following certain keywords and finding out trending topics in your industry, you’ll see who is participating within the conversation. this will provide your business with a wealth of latest lead opportunities while also introducing you to industry influencers who you’ll be ready to partner with to spice up visibility.
14. Marketing through social media can assist you improve brand authority.
Marketing through social media helps you build authority for your brand. this is often a crucial a part of effectively positioning your business as a pacesetter within the marketplace. The more valuable content you’re sharing on social media, the more you opportunities you’ve got to demonstrate your expertise to leads and customers.
When others share your content with their fans and followers or mention your brand in their posts, this helps build your brand authority even further. The more that social media users mention your brand, the more valuable your brand will seem to others. this may inspire new audience members to ascertain what your business is all about and even follow your company for your updates and insights.
15. Social media marketing gives you the chance to realize new customer insights.
And last but not least… social media marketing gives you the precious opportunity to realize new insights into your customers. By interacting with leads and current customers on social media, you’re ready to see what your customers have an interest in and what drives them.
If you periodically take a glance at what your customers are talking about on social media, you’ll have a far better understanding of what they care about most. as an example , through social listening, you’ll determine what your customers greatest challenges and concerns are then work to make more content around these topics. you’ll also use social taking note of see what customers are saying about your brand specifically, then use this information to form changes to enhance customer satisfaction.
Social media also allows you to raised understand what your customers’ online behaviors appear as if . for instance , you would possibly use the analytics platform on Facebook to ascertain which sorts of content are hottest within your target market. you’ll also measure your conversions for posts and ads across channels to ascertain which campaigns are working well and which require a touch more work.
Are you not getting the results you had hoped for together with your social media marketing? Let the experts at social media marketing company assist you with marketing through social media. Our team knows just what it takes to create and maintain a thriving social media audience for little businesses. For more information, inspect our social media management services or contact us to schedule a call to debate our services.